Word Cloud makes it possible to visually represent terms most often used. Just like a vote, it can, at the beginning of the event, break the ice and encourage guests to express themselves to make the experience as participatory as possible. At the end of the event, it can synthesize the public mindset. You ask your open question, your audience answers in one word! The answers gradually form a cloud of live, scalable words. The more redundant a word is, the more important it becomes in the cloud. The vocabulary thus mapped will enrich your content.