3 June 2019

INSIGHT Application for Exane BNP Paribas


Exane BNP Parisbas



EXANE BNP PARIBAS would like a permanent mobile application for their events throughout the year that allows:

  • to ensure the flow of information to investors, employees and customers (Document, Personal diary, one-to-one meeting, etc.).
  • To bring interactivity between stakeholders and the public (Quiz, Q&A,..)
  • To appear more modern, more convenient to its customers and employees
  • Eventually replace all paper prints.

Our Answer

MobilActif has developed a mobile application dedicated to EXANE events: Insight.

The app is available on Google and Apple stores.
It allows the public to participate and interact before, during and after the event.

The application is directly connected to the EXANE CRM. As soon as a change is registered with Exane (for example, a change of agenda or appointment), this change is immediately visible in the application. Given the many changes in planning or agenda…this solution is by far the most flexible.
Participants have access to:

  • Who’s who
  • Personalized schedule with appointments.
  • Interactive Site Map
  • Downloading trade documents or documents presented on stage
  • Interactivity system in LIVE: Questions/ Reactions and Quizz
  • Newsfeed
  • Satisfaction Questionnaire, etc.
Camille LEMERCIER testimony – Paris Head of corporate / Expert Access

“The application is the best way for EXANE BNP PARIBAS to allow easy, interactive, productive and participative information.”

Results | This solution helped to

At the 2017 CEO Event, more than 3,000 one-to-one meetings were communicated via the app, hundreds of documents/presentations were uploaded, hundreds of questions were asked of stakeholders, etc.

Since its inception, use has become widespread at other company events such as roadshows that are organized during IPO.

Clients and employees are satisfied with the practicality and novelty of Exane BNP Paribas events.

For the 2019 CEO Event, all records have been broken : 4500 meetings, 85 CEO, 870 investors, 350 analyse meetings, 115 corporates, 90 plenaries, 986 votes for 67 questions.