Longchamp | SocialWall
Context
Longchamp wanted to implement a interactivity system via Twitter and Instagram during the opening night of the new Longchamp boutique at the Champ Elysees.
The event was organized by the agency Shortcut .
Our Answer
- MobilActif has set up a SocialWall. A Twitter and Instagram message retrieval system using the hashtag dedicated to the event #LONGCHAMPELYSEES.
- The tweets and pictures received on the MobilActif platform were then moderate and integrated into a customized graphical interface and displayed on the giant screens present in the shop.
Results | This solution helped to
- Send reactions at all times via Twitter and Instagram
- Receiving close to 600 tweets and pictures
- Digitizing the evening by creating interactivity between guests
MOBILACTIF'S OBLIGATION
- With more than 15 years of expertise in mobile technologies related to events, we advise you on the most appropriate interactive / participative solutions and the best technologies for your project.
- A unique project manager accompanies you from taking the brief until the delivery of post-event reports.
- We " hyper-personalize " our products in respect of your visual identity.
