13 May 2015

Longchamp – SocialWall

Setting up a SocialWall during the new Longchamp boutique opening party at the Champs Elysees.

Context

Longchamp wanted to implement a interactivity system via Twitter and Instagram during the opening night of the new Longchamp boutique at the Champ Elysees. The event was organized by the agency Shortcut .

Our answer

MobilActif has set up a SocialWall. A Twitter and Instagram message retrieval system using the hashtag dedicated to the event #LONGCHAMPELYSEES. The tweets and pictures received on the MobilActif platform were then moderate and integrated into a customized graphical interface and displayed on the giant screens present in the shop.

This solution helped to:

  • Send reactions at all times via Twitter and Instagram
  • Receiving close to 600 tweets and pictures
  • Digitizing the evening by creating interactivity between guests

Video