7 June 2019

Case Study – Marche virtuelle des Maladies Rares | LogoLive


Marche virtuelle des Maladies Rares | LogoLive


On the occasion of the Téléthon, each year, the Alliance Maladies Rares organises a march to witness the existence of rare diseases and the many people who suffer from them.

For the 16th edition, all protests being banned, the organization was looking for a solution to:

  • Gather members of the association and anyone interested in participating in the walk
  • Mark the event in another way than by a physical gathering

Our Answer

MobilActif then developed a virtual walk. The principle is to ask all those who wished to participate in the march, to take a selfie with one of the usual symbols of the Alliance Maladies Rares:

  • The orange scarf
  • The marguerite

And publish these selfies with the hashtag #MarcheMR on social networks or send them by email.

All the pictures were recovered and used to create a LogoLive forming the daisy, symbol of the association.

Results | This solution helped to

  • An easy-to-use alternative to keep this solidarity gathering going
  • Very strong participation: more than 2,000 participants including more than 1,000 on Facebook, delighted to see the result of their mobilization
  • «Thank you again for allowing those affected by rare diseases and their struggles to become visible» Alain Donnart, President of Alliance Maladies Rares